If you do not fail, you do not progress.


18 Lessons Learned
of an industrial marketer

Also industrial marketeers shall confess their sins. Here are 18 lessons I learned first or second hand while designing go to market plans.

#lessonslearned #marketingconfessions

18 sure ways
to screw your startup

We already made these mistakes, now you can avoid them when launching a new business or planning your go to market

#leanstartup #failfast

Are you missing something
in your Go to Market? Check it here

We strived to define the Minimum Deliverables of a healthy Go To Market plan. We found these 20.

#template #gotomarket #intangibleassets

Build your B2B sales funnel
following this template:

Learn who are the right decision makers for your high-tech innovation, and how to reach them, with your products, services or game changing idea.

#B2Bsales #complexsales #B2Bfunnel

What to say and when to say it
to convince a Buyer?

Our sales Funnel must address buyer's decision process. Here you have a semplified map of the buyer's journey to guide your keywords selection.

#buyerspersona #buyingprocess

How to design the perfect
on-line sales funnel?

Outbound marketing is dead, but inbound marketing is here to stay. Discover how to intercept google browsers using the "sales carousel"

#inboundmarketing #digitalmarketing

How to bring new products to market:
ramp-up the adoptans curve

who are the decision makers of each phase of market penetration, and what offer to them? Get some glimpse on this article...

#adoptans #gotomarket #decisionmakers

Put your feet into the door
of New Clients and Old Clients

Learn how storytelling overcomes objections, and what to say when you first meet prospects or customers.

#storytelling #gettingtono #changestatusquo

How to decide the price
for your product or service

If your product or service has not a fixed tag price, new negotiation techniques can multiply your profits...

#pricing #negotiation #bargaining

Canvas headache?
Try the Blue Canvas.

We made some small changes to the Business Model Canvas. But people say they make easier get a business model that sells. Give it a try.

#businessmodelcanvas #businessprocesses

Define the MVP Features
like an Unicorn

We joined Blue Ocean Strategy to Lean Startup principles to get an MVP that opens new markets and beats competition.

#MVP #blueoceanstrategy #unicorn

Looking for the perfect
Product-Market fit?

Learn why Client's environment and Supplier's Approach are critical for the perfect product market fit.

#productmarketfit #jobtobedone

Want to be remembered by your Clients? Choose a brand position

If you want to design a brand that sticks in the brain of your clients, follow theses positioning rules...

#positioning #brand #brandstrategy

FAQ on Go to Market, everything
you always dreamed to ask.

Do you ever wake-up at night with an urgent Question on Go To Market and nobody to ask for it? Here you will find all the answers.

#FAQ #gotomarket #marketingstrategy

The Roadmap to Market
a guide for marketing innovation

If you like our articles, you can find them also in our booklet "the Roadmap to Market", together with further 200+ key ideas

#roadmaptomarket #gotomarket #salesfunnel

Support the buyer's decision, in these 4 tasks:

We are humans, and even if we pretend to take informed business decisions, we don't. We should help the buyer decide.

#buydecisions #influencing #missbehavior