18 Lessons Learned
of an industrial marketer
Also industrial marketeers shall confess their sins. Here are 18 lessons I learned first or second hand while designing go to market plans.
#lessonslearned #marketingconfessions
18 sure ways
to screw your startup
We already made these mistakes, now you can avoid them when launching a new business or planning your go to market
#leanstartup #failfast
Are you missing something
in your Go to Market? Check it here
We strived to define the Minimum Deliverables of a healthy Go To Market plan. We found these 20.
#template #gotomarket #intangibleassets
Build your B2B sales funnel
following this template:
Learn who are the right decision makers for your high-tech innovation, and how to reach them, with your products, services or game changing idea.
#B2Bsales #complexsales #B2Bfunnel
What to say and when to say it
to convince a Buyer?
Our sales Funnel must address buyer's decision process. Here you have a semplified map of the buyer's journey to guide your keywords selection.
#buyerspersona #buyingprocess
How to design the perfect
on-line sales funnel?
Outbound marketing is dead, but inbound marketing is here to stay. Discover how to intercept google browsers using the "sales carousel"
#inboundmarketing #digitalmarketing
How to bring new products to market:
ramp-up the adoptans curve
who are the decision makers of each phase of market penetration, and what offer to them? Get some glimpse on this article...
#adoptans #gotomarket #decisionmakers
Put your feet into the door
of New Clients and Old Clients
Learn how storytelling overcomes objections, and what to say when you first meet prospects or customers.
#storytelling #gettingtono #changestatusquo
How to decide the price
for your product or service
If your product or service has not a fixed tag price, new negotiation techniques can multiply your profits...
#pricing #negotiation #bargaining
Canvas headache?
Try the Blue Canvas.
We made some small changes to the Business Model Canvas. But people say they make easier get a business model that sells. Give it a try.
#businessmodelcanvas #businessprocesses
Define the MVP Features
like an Unicorn
We joined Blue Ocean Strategy to Lean Startup principles to get an MVP that opens new markets and beats competition.
#MVP #blueoceanstrategy #unicorn
Looking for the perfect
Product-Market fit?
Learn why Client's environment and Supplier's Approach are critical for the perfect product market fit.
#productmarketfit #jobtobedone
Want to be remembered by your Clients? Choose a brand position
If you want to design a brand that sticks in the brain of your clients, follow theses positioning rules...
#positioning #brand #brandstrategy
FAQ on Go to Market, everything
you always dreamed to ask.
Do you ever wake-up at night with an urgent Question on Go To Market and nobody to ask for it? Here you will find all the answers.
#FAQ #gotomarket #marketingstrategy
The Roadmap to Market
a guide for marketing innovation
If you like our articles, you can find them also in our booklet "the Roadmap to Market", together with further 200+ key ideas
#roadmaptomarket #gotomarket #salesfunnel
Support the buyer's decision, in these 4 tasks:
We are humans, and even if we pretend to take informed business decisions, we don't. We should help the buyer decide.