Business Exploration^®

At Business Exploration we help Engineers, PHDs, Scientists, Biologists ... sell their innovation:

find new clients and sell profitably.

We know by experience that technical people struggle in this
and when they try to apply marketing best-practices they discover that nothing works.

The problem is that marketing is a methodology that has been built in USA, for USA.

Try to translate "marketing" in any other language. It's impossible.
Only in USA you can:

• Sell to a market instead to serve a Community;
• Overflood people of information instead to build Trust;
• Compete to solve an existing problem instead to shift people's Priorities.

In all other places, people belongs to communities, that recognize them for a Role.
High-Tech industries are just the communities where technical people belong.

Our job is to help Engineers being part of a Community that values their Innovation.

Just call us to know more:
+39 02 8719 8498