What these businesses have in
common?

"Selling to a market"...

Are you selling to a market?

A market is a place. People can't sell to a place.
Instead, people...

Serve a Community

Are you pasturing with information?

In a world overwhelmed by information,
trust is not in information...

Trust is lent by Peers

Are you solving an existing problem?

Everybody competes for an existing problem.
To avoid competition...

Help to anticipate problems


Business Exploration®

At Business Exploration we help Engineers, PHDs, Scientists, Biologists ... sell their innovation:

find new clients and sell profitably.

We know by experience that technical people struggle in this
and when they try to apply marketing best-practices they discover that nothing works.

The problem is that marketing is a methodology that has been built in USA, for USA.

Try to translate "marketing" in any other language. It's impossible.
Only in USA you can:

  • Sell to a market instead to serve a Community;
  • Overflood people of information instead to build Trust;
  • Compete to solve an existing problem instead to shift people's Priorities.

In all other places, people belongs to communities, that recognize them for a Role.
High-Tech industries are just the communities where technical people belong.

Our job is to help Engineers being part of a Community that values their Innovation.

Just call us to know more:
+39 02 8719 8498



Is your Sales Plan missing anything?
Take this check-up

We have coached, mentored and invested in Startups and SMBs untill we came up with 20 checks a Go To Market shall pass...

Take the Test

Connect the dots of your Go to Market
with our 4 steps methodology

You do not need to reinvent the wheels of go to market: we connected the dots for you, so you can concentrate in growing your business...

Follow the Plan

Build your sales funnel
and start selling like a pro.

If you need help, we provide personal coaching, tailored consulting and hands-on workshops that save you time, money and a lot of work...

Get help