The goal of Business Exploration is to sell. Selling is a game with at least 3 players: us, the customer, the competition.
You can't control the other 2 players. This is the reason why you need a Strategy. A strategy is a plan to beat competition and reach your goal. If you feel uncertain about how to build your strategy, you fear that something important can be missed, you struggle to find an indipendent, informed, inspiring advisor and this is hindering your ability to take advantage of a business opportunity,
and want to change it:
Customers aim always more.
Learn how to shape your processes
to respond to their
Competitors don't stay put.
Learn how to use
the 4 competitive strategies
to skip threats and protect price.
The first source of differentiation
learn how to tell your story
to be the preferred choice.
Customers don't leave status quo.
Learn to break their assumption
4 questions of selling.
Flavio Tosi, MSc Aer. Eng, MBA
Nobody gets investors, without a Plan. Nobody loves "try & error" Leaders. No customer buys solutions without careful considerations. If building your Commercial Plan brings you headache, You may be interested in following a field tested methodology that changes the rules of the game, in just 8 days.
Many have tried to copy the Business Exploration methodology ; Schools and Universities have built courses that try to duplicate it. We are the original creators. We started developing it in General Electric, where we learned the benefit of a tollgate process in launching the New Product Introduction programs on the international Oil & Gas Markets. Then we improved it injecting key ideas about Prof. Christensen Innovation Adoption theory. In 2009, few months after the publishing of Eric Ries bestseller Lean Startup, we adopted the key ideas and tools for the design of business models.
It was the direct experience in the launch of new industrial services for the USA Defence market, and the first startups for saas and the NLP that let us refine the steps of the Business Exploration methodology adding key ideas about complex sales and strategic selling.
Today the Business Exploration methodology have been instrumental for the launch of startups, international franchises, new high tech products and services, in USA, UK, Italy and UAE.
You can take full advantage of the Business Exploration methodology
through our 8 days workshop, that will guide you step-by-step in building
a go-to-market playbook … that sells.
The Business Exploration methodology at work
The final output of the workshop will be summarized in an actionable little playbook of ~ 20 charts. If applicable, we will also provide a moke-up website to be used as guideline to revise yours.
(Note that quantitative market analysis, utilization of 3rd party datasets, data drill-down, process mapping, value mapping et alike, are not part of the workshop, but can be performed on demand)
Your sales playbook - a 20 pages plan
To know more of our Business Exploration workshop,
call +39 2 8719 8498 or book a videocall here
no obligation, just conversations
"Flavio allowed me to reconstruct the value chain of my company and from there, the requalification of our offer. "
Giacomo Tazzini, CEO ErreQuadro
"Following his flagship program has been a game changer for us and lot's of fun too. Can't recommend highly enough and it saved me lots of time."
Francesco Caporali, CEO Capcost
The Business Exploration strategy planning methodology
It’s designed to inform sales teams about: