"How do I sell
my product and services?"

If you find yourself asking this,
you may avoid the pain to dive
into marketing and sales best practices alone:

join the industrial SMB Owners and high-tech Startuppers

that since 2009 use my coaching program
to redesign the 20 key elements of their go to market
in just 8 days.

The Roadmap to Market

(Get its 300 slides booklet - free)

1. Business Model

2. Competitive Market

3. Convincing Brand

4. B2B Sales Funnel

Is your Sales Plan missing anything?
Take this check-up

We have coached, mentored and invested in Startups and SMBs untill we came up with 20 checks a Go To Market shall pass...

Take the Test

Connect the dots of your Go to Market
with our 4 steps methodology

You do not need to reinvent the wheels of go to market: we connected the dots for you, so you can concentrate in growing your business...

Follow the Plan

Build your sales funnel
and start selling like a pro.

If you need help, we provide personal coaching, tailored consulting and hands-on workshops that save you time, money and a lot of work...

Get help

Business Exploration®

At Business Exploration we are committed in helping Startups and SMBs get business traction:

find new clients and sell profitably.

This requires to have a clear and repeatable "Go to Market". When you have it, your business not only grows and scales. Investors see it as a better opportunity and the value of your company will be greater in the eyes of a buyer.

Building a Go to Market is a multidisciplinary effort that is trumped by the number of tools and methodologies in marketing and sales. You get easily lost in the making, with the high risk of missing key steps and wasting resources in an endless try & error.

You can wander in this complexity alone, or you can escape it with the help of a professional.

If you are in Milan (or are fine with on-line conferencing tools), you can join our coaching program: - the Roadmap to Market - . In 8 days you will go through its 4 steps: Model - Market - Brand and Funnel and build a go to market that sells.

Just call us to know more: +39 02 8719 8498

...is better with a coach.

The little book on
Innovation Adoption

Innovating without selling is just inventing. Understanding the role of marketing in innovation adoption is key to sell your next high-tech solution.

  • What is innovation
  • Types of innovation
  • Continuous innovation
  • Competition's role
  • Disruptive innovation
  • Why "disruptive"
  • What drives innovation
  • How do we manage innovation
  • How do we adopt innovation
  • How do we start innovation

to order contact us

The little book on
Business Model

Building a proposition that customers value: we help customers achieve their dreams, when we teach them to play a new game.

  • What is go to market
  • Understanding the context
  • Classic marketing
  • Lean startup
  • Business model
  • Customer
  • Job-to-be-done
  • Value proposition

to order contact us

The little book on
Competitive Market

The secret of a successful marketing
is the right customer base. Sizing the market and sheltering it from competition is a strategic game in which the customer is the prize.

  • Who is competing
  • The market
  • Sizing the market
  • Defining attractiveness
  • Targeting
  • Pricing
  • Negotiating

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The little book on
Convincing Brand

Strategy is about selling despite competition. We fight first and foremost for the head of our customer. We win telling our story.

  • Strategy
  • Positioning
  • Unique Selling Proposition
  • Brand
  • Pitching
  • Storytelling
  • Communicating

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The little book on
B2B Sales Funnel

Anticipating customer’s problems
is the only way to beat Google. We have to perturb the client’s journey out of the status quo, earning his trust.

  • Leaving the status quo
  • Perturbing the buyer’s journey
  • buying process
  • Decision making
  • Getting to “no”
  • SPIN Selling
  • The challenger sales
  • Sales Funnel
  • Crossing the chasm

to order contact us

The crash course on
Project Management

Launching a new business is not the same as launching a new software. Agile may not be enough for your startupping.

  • Why and when Project Management
  • Setting the expectations
  • Planning the Project
  • Mobilizing the team
  • Assessing the Project
  • Deciding to Act
  • Closing the Project

to order contact us