Is your Sales Plan missing anything?
Take this check-up

We have coached, mentored and invested in Startups and SMBs untill we came up with 20 checks a Go To Market shall pass...

Take the Test

Connect the dots of your Go to Market
with our 4 steps methodology

You do not need to reinvent the wheels of go to market: we connected the dots for you, so you can concentrate in growing your business...

Follow the Plan

Build your sales funnel
and start selling like a pro.

If you need help, we provide personal coaching, tailored consulting and hands-on workshops that save you time, money and a lot of work...

Get help

Business Exploration^®

At Business Exploration we are committed in helping Startups and SMBs get business traction:

find new clients and sell profitably.

This requires to have a clear and repeatable "Go to Market". When you have it, your business not only grows and scales. Investors see it as a better opportunity and the value of your company will be greater in the eyes of a buyer.

Building a Go to Market is a multidisciplinary effort that is trumped by the number of tools and methodologies in marketing and sales. You get easily lost in the making, with the high risk of missing key steps and wasting resources in an endless try & error.

You can wander in this complexity alone, or you can escape it with the help of a professional.

If you are in Milan (or are fine with on-line conferencing tools), you can join our coaching program: - the Roadmap to Market - . In 8 days you will go through its 4 steps: Model - Market - Brand and Funnel and build a go to market that sells.

Just call us to know more: +39 02 8719 8498

...is better with a coach.

The little book on
Innovation Adoption

Innovating without selling is just inventing. Understanding the role of marketing in innovation adoption is key to sell your next high-tech solution.

What is innovation
Types of innovation
Continuous innovation
Competition's role
Disruptive innovation
Why "disruptive"
What drives innovation
How do we manage innovation
How do we adopt innovation
How do we start innovation

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The little book on
Business Model

Building a proposition that customers value: we help customers achieve their dreams, when we teach them to play a new game.

What is go to market
Understanding the context
Classic marketing
Lean startup
Business model
Customer
Job-to-be-done
Value proposition

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The little book on
Competitive Market

The secret of a successful marketing
is the right customer base. Sizing the market and sheltering it from competition is a strategic game in which the customer is the prize.

Who is competing
The market
Sizing the market
Defining attractiveness
Targeting
Pricing
Negotiating

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The little book on
Convincing Brand

Strategy is about selling despite competition. We fight first and foremost for the head of our customer. We win telling our story.

Strategy
Positioning
Unique Selling Proposition
Brand
Pitching
Storytelling
Communicating

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The little book on
B2B Sales Funnel

Anticipating customer’s problems
is the only way to beat Google. We have to perturb the client’s journey out of the status quo, earning his trust.

Leaving the status quo
Perturbing the buyer’s journey
buying process
Decision making
Getting to “no”
SPIN Selling
The challenger sales
Sales Funnel
Crossing the chasm

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The crash course on
Project Management

Launching a new business is not the same as launching a new software. Agile may not be enough for your startupping.

Why and when Project Management
Setting the expectations
Planning the Project
Mobilizing the team
Assessing the Project
Deciding to Act
Closing the Project