Each “go to market” plan is unique,
We help you build yours, in 8 days.
Our coaching program: “ Roadmap to Market ”
has been proven by several SMBs and Startups.
It’s made by 8 1-day sessions along 4 pillars:
· Business Model,
· Market Sizing,
· Branding and
· Lead Generation.
It's fast paced - no-frills, minimum paperwork.
Each 1 day session is summarized on flipcharts.
At the end of the 4th session we will provide a Summary Report.
The next 4 Session are revolving around:
· the Buyer's Personas and
· the construction of a detailed Marketing Plan
to hand over to your Marketing Operations/ Marketing Communication team.
How it works:
We will coach the Client's Leadership Team ( CXO ) in 4+4 sessions, to:
· Review the Business Model
· Redesign the Leads Generation process
the first 4 sessions are built around the Business Model Canvas tool:
1. Business Model Assessment ( Lean startup models )
2. Competitive and Strategic Assessment (Classic Marketing models )
3. The Unique Selling Proposition ( Positioning framework )
4. Review of the B2B Go To Market ( the Sales Carousel model )
the second 4 Sessions are based on the "buyer's Personas" methodology :
5. Customers Segmentation, summary of Trigging Events and summary of Influencing Factors ( the buyer’s journey )
6. In field interviews of non-customers ( face to face / phone interviews )
7. Design of the Lead Generation Plan ( the B2B Sales Funnel model )
8. Set-up of quick win actions ( the SCOR model )
the second session comprises a face-to-face interview with Company's Clients
Each 1 day step is a full day session where we act as Coach and Facilitator
of the Company Leadership Team, generally made of: CEO, CMO, CTO, to which can be added, depending by the case, Director of Sales, Director of Aftermarket.
We go through the Company's strategy and Go-to-market using well tested models and frameworks in a very paced and no-frills discussion.
The discussion is on-going summarized on Flipcharts that are reviewed by us before the next one-day session
Final report only.
Why we are Qualified:
We help industrial SMBs and Service providers since 2009.
Among our Clients there are Companies like:
· bioMerieux Italian Subsidiary
· Finder Pumps ( part of Dover Group)
· SPIG ( now part of Babcock & Wilcox )
and Entrepreneurs like:
· CapCost Expenses Management Services
· EnergyFog - Power Enhancement Systems
and others, that we cannot quote, due to the strategic level of our support.
Skills this project uses:
B2B Marketing, Lead Generation, Demand Generation, Disruptive innovation management, Industrial Products, Services Marketing, Story Boards, Scenarios, Personas, Business Model Canvas, content marketing, digital marketing, social marketing...
How much it costs:
The price range is less than 10.000 Euros, and can be financed by public founds.
At a very affordable investment, you can get some surprising results.
To talk about your project idea,
just give us a call at: +44 7491 164 097 or +39 02 8719 8498
Or drop us a line at info@business-exploration without any obligation.
Satisfied or Reimbursed.
You do not have to worry. We give your money back if you are not satisfied 100%