The “Roadmap to Market” - a guide for marketing innovation.
The “Roadmap to market “ is a 50 pages booklet
summarizing 15 years of experience in selling innovation
to the Oil & Gas, Power Generation and Aerospace markets.
This step-by-step guide will allow you to check all the questions you have to answer
before to bring your new product or service to market, starting from the 4 basic ones:
1) Is the product appealing?
2) Is the product accessible?
3) Does projected demand sustain the investments?
4) Does product leave unit contribution margin?
The “Roadmap to Market” conveys the answers to the right place:
helping you define 4 elements of a NPV (Net Present Value) analysis:
Demand, Share, Contribution Margin and Risk level,
and be confident in the value of your innovation.
This assessment will not be just some figures on a spreadsheet,
but the summary of a go-to-market strategy, ready to be deployed by your organization.
This booklet can be downloaded free, just fill the form.
(full preview: click here)