La vita, con un pessimo marketing:


Cambialo subito:



Libretto gratis

(fai click per scaricare il pdf direttamente)

Al tuo marketing manca qualcosa?
Verificalo in 20 punti:

Abbiamo supportato e investito in Startup e PMI fin quando abbiamo identificato 20 elementi imprescindibili per un buon piano commerciale

Fa il Test

Connetti gli elementi di marketing
con i 4 passi del nostro metodo

Non devi re-inventarti il marketing: abbiamo connesso le regole del gioco per te, così puoi concentrarti sui tuoi clienti...

Segui il metodo

Costruisci il meccanismo di vendita
e inizia a vendere da professionista.

Se serve aiuto, forniamo coaching, consulenza e workshop pratici che fanno risparmiare tempo, soldi e un sacco di lavoro inutile...

Fatti aiutare

Business Exploration®

Siamo impegnati ad aiutare Startup e PMI a ingranare commercialmente:

trovare nuovi clienti e vendere con profitto

Fare questo richiede di avere un chiaro e ripetibile Piano commerciale. Quando c'è, il tuo business non solo cresce e si moltiplica, Gli investitori lo vedono come una opportunità migliore e la tua azienda acquista più valore agli occhi di un potenziale acquirente.

Costruire un Piano commerciale è uno sforzo muilti-disciplinare che è ostacolato dal numero di strumenti di marketing e approcci di vendita. È facile perdersi, col rischio di saltare passi chiave e disperdere le risorse in un infinito tira e molla.

Puoi affontrare questa complessità da solo, o evitarla con l'aiuto di un professionista.

Se sei a Milano (o non hai probelmi con skype), puoi unirti al nostro programma di coaching: - the Roadmap to Market - . In 8 giornate, attraverso i suoi 4 passi: Modello - Mercato - Marchio e Meccanismo, costruirai un modello commerciale che vende.

Chiama ora per saperne di più: +39 02 8719 8498

Growth & Change specialists

18 Lessons Learned
of an industrial marketer

Also industrial marketeers shall confess their sins. Here are 18 lessons I learned first or second hand while designing go to market plans.

#lessonslearned #marketingconfessions

18 sure ways
to screw your startup

We already made these mistakes, now you can avoid them when launching a new business or planning your go to market

#leanstartup #failfast

Are you missing something
in your Go to Market? Check it here

We strived to define the Minimum Deliverables of a healthy Go To Market plan. We found these 20.

#template #gotomarket #intangibleassets

Build your B2B sales funnel
following this template:

Learn who are the right decision makers for your high-tech innovation, and how to reach them, with your products, services or game changing idea.

#B2Bsales #complexsales #B2Bfunnel

What to say and when to say it
to convince a Buyer?

Our sales Funnel must address buyer's decision process. Here you have a semplified map of the buyer's journey to guide your keywords selection.

#buyerspersona #buyingprocess

How to design the perfect
on-line sales funnel?

Outbound marketing is dead, but inbound marketing is here to stay. Discover how to intercept google browsers using the "sales carousel"

#inboundmarketing #digitalmarketing

How to bring new products to market:
ramp-up the adoptans curve

who are the decision makers of each phase of market penetration, and what offer to them? Get some glimpse on this article...

#adoptans #gotomarket #decisionmakers

Put your feet into the door
of New Clients and Old Clients

Learn how storytelling overcomes objections, and what to say when you first meet prospects or customers.

#storytelling #gettingtono #changestatusquo

How to decide the price
for your product or service

If your product or service has not a fixed tag price, new negotiation techniques can multiply your profits...

#pricing #negotiation #bargaining

Canvas headache?
Try the Blue Canvas.

We made some small changes to the Business Model Canvas. But people say they make easier get a business model that sells. Give it a try.

#businessmodelcanvas #businessprocesses

Define the MVP Features
like an Unicorn

We joined Blue Ocean Strategy to Lean Startup principles to get an MVP that opens new markets and beats competition.

#MVP #blueoceanstrategy #unicorn

Looking for the perfect
Product-Market fit?

Learn why Client's environment and Supplier's Approach are critical for the perfect product market fit.

#productmarketfit #jobtobedone

Want to be remembered by your Clients? Choose a brand position

If you want to design a brand that sticks in the brain of your clients, follow theses positioning rules...

#positioning #brand #brandstrategy

FAQ on Go to Market, everything
you always dreamed to ask.

Do you ever wake-up at night with an urgent Question on Go To Market and nobody to ask for it? Here you will find all the answers.

#FAQ #gotomarket #marketingstrategy

The Roadmap to Market
a guide for marketing innovation

If you like our articles, you can find them also in our booklet "the Roadmap to Market", together with further 200+ key ideas

#roadmaptomarket #gotomarket #salesfunnel

Innovating without selling is just inventing.

Understanding the role of marketing in innovation adoption is key to sell your next high-tech solution. Get this booklet

#innovationadoption #christensen #triz

Building a proposition that customers value.

We help customers achieve their dreams, when we teach them to play a new game. Get this booklet

#businessmodel #steveblank #leanstartup

The secret of a successful marketing
is the right customer base

Sizing the market and sheltering it from competition is a strategic game in which the customer is the prize. Get this booklet

#marketsize #ChrisVoss #negotiating

Strategy is about selling despite competition

We fight first and foremost for the head of our customer. We win telling our story. Get this booklet

#branding #AlRies #positioning

Anticipating customer’s problems
is the only way to beat Google

We have to perturb the client’s journey out of the status quo, earning his trust. Get this booklet

#B2Bfunnel #BobApollo #perturbing

A course on Project Management
may help the startupper activity

Launching a new business is not the same as launching a new software. Agile may not be enough. Get the Booklet.

#projectmanagement #PMIBoK #leadership