Little nightly thoughts
by Business Exploration
Dear Fellow Innovator,
I know how much Engineers and Technical People struggle
when they try to bring their innovation to market.
Just finding good books about Marketing & Sales can be a nightmare...
So I want to share those that I have read,
and if you have any comment or recommendation,
please send them to me!
I collected, summarized, twisted, connected, and added the key ideas
In my booklet: the Roadmap to Market. 300+ slides - no frills.
You may ask your copy here:
It's free if you are a student.
If not, well the 39€ will save you a lot of headaches...
Satisfied or reimboursed within 90 days from purchase (and you keep your copy)
List of Marketing and Sales books:
| # | Title | Author | Topic |
|---|---|---|---|
| 1 | GIVE AND TAKE | ADAM GRANT | SALES |
| 2 | THE CHALLENGER CUSTOMER | ADAMSON AND DIXON | SALES |
| 3 | BUYER PERSONAS | ADELE REVELLA | SALES |
| 4 | CONSULTING FOR DUMMIES | BOB NELSON | SALES |
| 5 | NEVER SPLIT THE DIFFERENCE | CHRIS VOSS | SALES |
| 6 | SALESPERSON'S POCKETBOOK | CLIVE BONNY | SALES |
| 7 | HOW TO WIN FRIENDS AND INFLUENCE PEOPLE | DALE CARNEGIE | SALES |
| 8 | THINKING FAST AND SLOW | DANIEL KAHNEMAN | SALES |
| 9 | HOW I RAISED MYSELF FROM FAILURE TO SUCCESS IN SELLING | FRANK BETCHER | SALES |
| 10 | SELLING TO BIG COMPANIES | JILL KONRATH | SALES |
| 11 | THE CATALYST | JONAH BERGER | SALES |
| 12 | SALES SECRETS | MICHAEL DALTON | SALES |
| 13 | RULES OF THE HUNT | MICHAEL DALTON | SALES |
| 14 | RECESSION BUSTING SALES SECRETS | MICHAEL DALTON | SALES |
| 15 | SEVEN STORIES | MIKE ADAMS | SALES |
| 16 | SPIN SELLING | NEIL RACKHAM | SALES |
| 17 | THE CHALLENGER SALE | NEIL RACKHAM | SALES |
| 18 | PITCH ANYTHING | OREN KLAFF | SALES |
| 19 | BARGAINING FOR ADVANTAGE | RICHARD SHELL | SALES |
| 20 | MISBEHAVING | RICHARD THALER | SALES |
| 21 | PRE-SUASION | ROBERT CIALDINI | SALES |
| 22 | INFLUENCE | ROBERT CIALDINI | SALES |
| 23 | RECESSION STORMING | RUPERT HART | SALES |
| 24 | 22 IMMUTABLE LAWS OF MARKETING | AL RIES JACK TROUT | MARKETING |
| 25 | POSITIONING | AL RIES JECK TROUT | MARKETING |
| 26 | THE COPYWRITER'S HANDBOOK | BOB BLY | MARKETING |
| 27 | B2B DIRECT MARKETING | BOB BLY | MARKETING |
| 28 | B2B MARKETING HANDBOOK | BOB BLY | MARKETING |
| 29 | STRATEGY SEARCH | CHRISTOPHER AND MAJARO | MARKETING |
| 30 | SCIENTIFIC ADVERTISING | CLAUDE HOPKINS | MARKETING |
| 31 | THE NEW RULES OF MARKETING AND PR | DAVID MEERMAN SCOTT | MARKETING |
| 32 | THE ART OF STRATEGY | DIXIT AND NALEBUFF | MARKETING |
| 33 | THINKING STRATEGICALLY | DIXIT NALEBUFF | MARKETING |
| 34 | THE STORYBOARD APPROACH | DUNAND CHOUN | MARKETING |
| 35 | CROSSING THE CHASM | GEOFFREY MOORE | MARKETING |
| 36 | IL SISTEMA DELLE STRATEGIE AZIENDALI | GIORGIO INVERNIZZI | MARKETING |
| 37 | THE BLUFFER'S GUIDE TO MARKETING | HARTING AND WALTON | MARKETING |
| 38 | PRICING WITH CONFIDENCE | HOLDEN AND BURTON | MARKETING |
| 39 | DIFFERENTIATE OR DIE | JACK TROUT | MARKETING |
| 40 | BRAIN RULES FOR BABY | JOHN MEDINA | MARKETING |
| 41 | BRAIN RULES | JOHN MEDINA | MARKETING |
| 42 | BLUE OCEAN STRATEGY | KIM MAUBORGNE | MARKETING |
| 43 | HEY WHIPPLE SQUEEZE THIS | LUKE SULLIVAN | MARKETING |
| 44 | NEXUS | MARK BUCHANAN | MARKETING |
| 45 | UNDERSTANDING GLOBAL CULTURES | MARTIN GANNON | MARKETING |
| 46 | OGILVY ON ADVERTISING | OGILVY | MARKETING |
| 47 | THE SELFISH GENE | RICHARD DAWKINS | MARKETING |
| 48 | ULTIMATE GUIDE TO PAY PER CLICK ADVERTISING | RICHARD STOKES | MARKETING |
| 49 | THE DIGITAL MARKETING HANDBOOK | ROBERT BLY | MARKETING |
| 50 | REALITY IN ADVERTISING | ROSSER REEVES | MARKETING |
| 51 | MARKETING POCKETBOOK | RUSSELL JONES | MARKETING |
| 52 | ASK | RYAN LEVESQUE | MARKETING |
| 53 | UNLEASH THE IDEAVIRUS | SETH GODIN | MARKETING |
| 54 | TRIBES | SETH GODIN | MARKETING |
| 55 | THE BIG MOO | SETH GODIN | MARKETING |
| 56 | PURPLE COW | SETH GODIN | MARKETING |
| 57 | LINCHPIN | SETH GODIN | MARKETING |
| 58 | PERMISSION MARKETING | SETH GODIN | MARKETING |
| 59 | DON'T MAKE ME THINK | STEVE KRUGG | MARKETING |
| 60 | WHAT CUSTOMER WANTS | TONY ULWICK | MARKETING |
| 61 | STRATEGIC ALLIANCES | YOSHINO RANGAN | MARKETING |
| 62 | THE INNOVATOR SOLUTION | CLAYTON CHRISTENSEN | INNOVATION |
| 63 | THE INNOVATOR'S DILEMMA | CLAYTON CHRISTENSEN | INNOVATION |
| 64 | THE INNOVATOR DNA | CLAYTON CHRISTENSEN | INNOVATION |
| 65 | THE DESIGN OF EVERYDAY THINGS | DON NORMAN | INNOVATION |
| 66 | OUT OF THE CRISIS | EDWARDS DEMING | INNOVATION |
| 67 | THE INNOVATION ALGORITHM | GENRICH ALTSHULLER | INNOVATION |
| 68 | TOTAL MANUFACTURING MANAGEMENT | GIORGIO MERLI | INNOVATION |
| 69 | THE CREATIVE SPIRIT | GOLEMAN | INNOVATION |
| 70 | SERVICE INNOVATION | LANCE BETTENCOURT | INNOVATION |
| 71 | THINKERTOYS | MICHAEL MICHALKO | INNOVATION |
| 72 | DESIGN TO SUCCESS | MOMO AND ZUCCHELLI | INNOVATION |
| 73 | SMART SIMPLICITY | MORIEUX TOLLMAN | INNOVATION |
| 74 | AGAINST THE GODS | PETER BERNSTEIN | INNOVATION |
| 75 | INNOVATION AND ENTREPRENEURSHIP | PETER DRUCKER | INNOVATION |
| 76 | DATA SCIENCE FOR BUSINESS | PROVOST FAWCETT | INNOVATION |
| 77 | THE STARTUP OWNER'S MANUAL | STEVE BLACK | INNOVATION |
| 78 | LEAN THINKING | WOMACK AND JONES | INNOVATION |
The Roadmap to Market Content:
The little book on
Innovation Adoption
Innovating without selling is just inventing. Understanding the role of marketing in innovation adoption is key to sell your next high-tech solution.
- What is innovation
- Types of innovation
- Continuous innovation
- Competition's role
- Disruptive innovation
- Why "disruptive"
- What drives innovation
- How do we manage innovation
- How do we adopt innovation
- How do we start innovation
to order contact us
The little book on
Business Model
Building a proposition that customers value: we help customers achieve their dreams, when we teach them to play a new game.
- What is go to market
- Understanding the context
- Classic marketing
- Lean startup
- Business model
- Customer
- Job-to-be-done
- Value proposition
to order contact us
The little book on
Competitive Market
The secret of a successful marketing
is the right customer base. Sizing the market and sheltering it from competition is a strategic game in which the customer is the prize.
- Who is competing
- The market
- Sizing the market
- Defining attractiveness
- Targeting
- Pricing
- Negotiating
to order contact us
The little book on
Convincing Brand
Strategy is about selling despite competition. We fight first and foremost for the head of our customer. We win telling our story.
- Strategy
- Positioning
- Unique Selling Proposition
- Brand
- Pitching
- Storytelling
- Communicating
to order contact us
The little book on
B2B Sales Funnel
Anticipating customer’s problems
is the only way to beat Google. We have to perturb the client’s journey out of the status quo, earning his trust.
- The noble Art of Prospecting
- Leaving the status quo
- Perturbing the buyer’s journey
- buying process
- Decision making
- Getting to “no”
- SPIN Selling
- The challenger sales
- Sales Funnel
- Crossing the chasm
to order contact us
The crash course on
Project Management
Launching a new business is not the same as launching a new software. Agile may not be enough for your startupping.
- Why and when Project Management
- Setting the expectations
- Planning the Project
- Mobilizing the team
- Assessing the Project
- Deciding to Act
- Closing the Project
to order contact us
To know more about the Roadmap to Market methodology and its coaching program contact me:
Flavio