The Roadmap to Market

save time, money and
a lot of unnecessary headache

ask your copy

(39€ - free for students)

Little nightly thoughts
by Business Exploration

Dear Fellow Innovator,

I spent 25 years connecting the dots among the key ideas in Marketing and Sales.

Thanks to these ideas I have helped a dozen startups get market traction,
moved a SMB from a dead industry to a thriving market,
and helped General Electric target 2B$ per year of opportunities.

Each of these booklets brings you in an ordered manner
key ideas, tools, templates and best practices
to guide you in building a go-to-market that sells:

from validating your business idea, to sheltering it from competition,
from generating demand, to prospecting for new customers,
passing through finding the right brand and selling at the best price.

You can buy the one that can solve your more urgent need for 19€ each,
or get the full set at a bargain price: 39€

You will avoid wasting a lot of time and money
and the unnecessary headaches that afflict those
who want to explore an unchartered territory all by themselves.

Ask your copy here:

Ask your copy

Free, if you are a student, or at just 39€ the 6 booklets set.
Satisfied or reimboursed within 90 days from purchase (and you keep your copy)

The little book on
Innovation Adoption

Innovating without selling is just inventing. Understanding the role of marketing in innovation adoption is key to sell your next high-tech solution.

  • What is innovation
  • Types of innovation
  • Continuous innovation
  • Competition's role
  • Disruptive innovation
  • Why "disruptive"
  • What drives innovation
  • How do we manage innovation
  • How do we adopt innovation
  • How do we start innovation

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The little book on
Business Model

Building a proposition that customers value: we help customers achieve their dreams, when we teach them to play a new game.

  • What is go to market
  • Understanding the context
  • Classic marketing
  • Lean startup
  • Business model
  • Customer
  • Job-to-be-done
  • Value proposition

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The little book on
Competitive Market

The secret of a successful marketing
is the right customer base. Sizing the market and sheltering it from competition is a strategic game in which the customer is the prize.

  • Who is competing
  • The market
  • Sizing the market
  • Defining attractiveness
  • Targeting
  • Pricing
  • Negotiating

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The little book on
Convincing Brand

Strategy is about selling despite competition. We fight first and foremost for the head of our customer. We win telling our story.

  • Strategy
  • Positioning
  • Unique Selling Proposition
  • Brand
  • Pitching
  • Storytelling
  • Communicating

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The little book on
B2B Sales Funnel

Anticipating customer’s problems
is the only way to beat Google. We have to perturb the client’s journey out of the status quo, earning his trust.

  • The noble Art of Prospecting
  • Leaving the status quo
  • Perturbing the buyer’s journey
  • buying process
  • Decision making
  • Getting to “no”
  • SPIN Selling
  • The challenger sales
  • Sales Funnel
  • Crossing the chasm

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The crash course on
Project Management

Launching a new business is not the same as launching a new software. Agile may not be enough for your startupping.

  • Why and when Project Management
  • Setting the expectations
  • Planning the Project
  • Mobilizing the team
  • Assessing the Project
  • Deciding to Act
  • Closing the Project

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To know more about the Roadmap to Market methodology and its coaching program contact me: