I migliori Libri su marketing & vendita?


li trovi qui sotto
(o nel nostro libretto:)


The Roadmap to Market


(39€ - gratis se sei uno studente)


Little nightly thoughts
by Business Exploration

Caro Collega Innovatore,

Conosco le difficoltà di ingegneri e tecnici quando cercano di portare la loro innovazione sul mercato.

Anche solo trovare buoni libri su Marketing e vendite può essere un incubo ...

Quindi voglio condividere quelli che ho letto ,
e se hai commenti o consigli,
per favore mandameli!

Ho raccolto, riassunto, adattato, connesso e aggiunto le idee chiave
Nel mio opuscolo: the Roadmap to MArket . 300+ pagine - senza fronzoli.

Puoi chiedere la tua copia qui:

Richiedi la tua copia

É gratis se sei uno studente.
Se non lo sei, beh ... 39€ ti risparmieranno un sacco di malditesta...
Soddisfatto o Rimborsato entro 90 gg dall'acquisto (e ti tieni la tua copia)


Lista di libri di Marketing e Vendita:

#TitoloAutoreArgomento
1GIVE AND TAKEADAM GRANTSALES
2THE CHALLENGER CUSTOMERADAMSON AND DIXONSALES
3BUYER PERSONASADELE REVELLASALES
4CONSULTING FOR DUMMIES BOB NELSONSALES
5NEVER SPLIT THE DIFFERENCECHRIS VOSSSALES
6SALESPERSON'S POCKETBOOKCLIVE BONNYSALES
7HOW TO WIN FRIENDS AND INFLUENCE PEOPLEDALE CARNEGIESALES
8THINKING FAST AND SLOWDANIEL KAHNEMANSALES
9HOW I RAISED MYSELF FROM FAILURE TO SUCCESS IN SELLINGFRANK BETCHERSALES
10SELLING TO BIG COMPANIESJILL KONRATHSALES
11THE CATALYSTJONAH BERGERSALES
12SALES SECRETSMICHAEL DALTONSALES
13RULES OF THE HUNTMICHAEL DALTONSALES
14RECESSION BUSTING SALES SECRETSMICHAEL DALTONSALES
15SEVEN STORIESMIKE ADAMSSALES
16SPIN SELLINGNEIL RACKHAMSALES
17THE CHALLENGER SALENEIL RACKHAMSALES
18PITCH ANYTHINGOREN KLAFFSALES
19BARGAINING FOR ADVANTAGERICHARD SHELLSALES
20MISBEHAVINGRICHARD THALERSALES
21PRE-SUASIONROBERT CIALDINISALES
22INFLUENCEROBERT CIALDINISALES
23RECESSION STORMINGRUPERT HARTSALES
2422 IMMUTABLE LAWS OF MARKETINGAL RIES JACK TROUTMARKETING
25POSITIONINGAL RIES JECK TROUTMARKETING
26THE COPYWRITER'S HANDBOOKBOB BLYMARKETING
27B2B DIRECT MARKETINGBOB BLYMARKETING
28B2B MARKETING HANDBOOKBOB BLY MARKETING
29STRATEGY SEARCHCHRISTOPHER AND MAJAROMARKETING
30SCIENTIFIC ADVERTISINGCLAUDE HOPKINSMARKETING
31THE NEW RULES OF MARKETING AND PRDAVID MEERMAN SCOTTMARKETING
32THE ART OF STRATEGYDIXIT AND NALEBUFFMARKETING
33THINKING STRATEGICALLYDIXIT NALEBUFFMARKETING
34THE STORYBOARD APPROACHDUNAND CHOUNMARKETING
35CROSSING THE CHASMGEOFFREY MOOREMARKETING
36IL SISTEMA DELLE STRATEGIE AZIENDALIGIORGIO INVERNIZZIMARKETING
37THE BLUFFER'S GUIDE TO MARKETINGHARTING AND WALTONMARKETING
38PRICING WITH CONFIDENCEHOLDEN AND BURTONMARKETING
39DIFFERENTIATE OR DIEJACK TROUTMARKETING
40BRAIN RULES FOR BABYJOHN MEDINAMARKETING
41BRAIN RULESJOHN MEDINAMARKETING
42BLUE OCEAN STRATEGYKIM MAUBORGNEMARKETING
43HEY WHIPPLE SQUEEZE THISLUKE SULLIVANMARKETING
44NEXUSMARK BUCHANANMARKETING
45UNDERSTANDING GLOBAL CULTURESMARTIN GANNONMARKETING
46OGILVY ON ADVERTISINGOGILVYMARKETING
47THE SELFISH GENERICHARD DAWKINSMARKETING
48ULTIMATE GUIDE TO PAY PER CLICK ADVERTISINGRICHARD STOKESMARKETING
49THE DIGITAL MARKETING HANDBOOKROBERT BLYMARKETING
50REALITY IN ADVERTISINGROSSER REEVESMARKETING
51MARKETING POCKETBOOKRUSSELL JONESMARKETING
52ASKRYAN LEVESQUEMARKETING
53UNLEASH THE IDEAVIRUSSETH GODINMARKETING
54TRIBESSETH GODINMARKETING
55THE BIG MOOSETH GODINMARKETING
56PURPLE COWSETH GODINMARKETING
57LINCHPINSETH GODINMARKETING
58PERMISSION MARKETINGSETH GODINMARKETING
59DON'T MAKE ME THINKSTEVE KRUGGMARKETING
60WHAT CUSTOMER WANTSTONY ULWICKMARKETING
61STRATEGIC ALLIANCESYOSHINO RANGANMARKETING
62THE INNOVATOR SOLUTIONCLAYTON CHRISTENSENINNOVATION
63THE INNOVATOR'S DILEMMACLAYTON CHRISTENSENINNOVATION
64THE INNOVATOR DNACLAYTON CHRISTENSENINNOVATION
65THE DESIGN OF EVERYDAY THINGSDON NORMANINNOVATION
66OUT OF THE CRISISEDWARDS DEMINGINNOVATION
67THE INNOVATION ALGORITHMGENRICH ALTSHULLERINNOVATION
68TOTAL MANUFACTURING MANAGEMENTGIORGIO MERLIINNOVATION
69THE CREATIVE SPIRITGOLEMANINNOVATION
70SERVICE INNOVATIONLANCE BETTENCOURTINNOVATION
71THINKERTOYSMICHAEL MICHALKOINNOVATION
72DESIGN TO SUCCESSMOMO AND ZUCCHELLIINNOVATION
73SMART SIMPLICITYMORIEUX TOLLMANINNOVATION
74AGAINST THE GODSPETER BERNSTEININNOVATION
75INNOVATION AND ENTREPRENEURSHIPPETER DRUCKERINNOVATION
76DATA SCIENCE FOR BUSINESSPROVOST FAWCETTINNOVATION
77THE STARTUP OWNER'S MANUALSTEVE BLACKINNOVATION
78LEAN THINKINGWOMACK AND JONESINNOVATION

Indice della Roadmap to Market:

The little book on
Innovation Adoption

Innovating without selling is just inventing. Understanding the role of marketing in innovation adoption is key to sell your next high-tech solution.

  • What is innovation
  • Types of innovation
  • Continuous innovation
  • Competition's role
  • Disruptive innovation
  • Why "disruptive"
  • What drives innovation
  • How do we manage innovation
  • How do we adopt innovation
  • How do we start innovation

The little book on
Business Model

Building a proposition that customers value: we help customers achieve their dreams, when we teach them to play a new game.

  • What is go to market
  • Understanding the context
  • Classic marketing
  • Lean startup
  • Business model
  • Customer
  • Job-to-be-done
  • Value proposition

The little book on
Competitive Market

The secret of a successful marketing
is the right customer base. Sizing the market and sheltering it from competition is a strategic game in which the customer is the prize.

  • Who is competing
  • The market
  • Sizing the market
  • Defining attractiveness
  • Targeting
  • Pricing
  • Negotiating


The little book on
Convincing Brand

Strategy is about selling despite competition. We fight first and foremost for the head of our customer. We win telling our story.

  • Strategy
  • Positioning
  • Unique Selling Proposition
  • Brand
  • Pitching
  • Storytelling
  • Communicating

The little book on
B2B Sales Funnel

Anticipating customer’s problems
is the only way to beat Google. We have to perturb the client’s journey out of the status quo, earning his trust.

  • The noble Art of Prospecting
  • Leaving the status quo
  • Perturbing the buyer’s journey
  • buying process
  • Decision making
  • Getting to “no”
  • SPIN Selling
  • The challenger sales
  • Sales Funnel
  • Crossing the chasm

The crash course on
Project Management

Launching a new business is not the same as launching a new software. Agile may not be enough for your startupping.

  • Why and when Project Management
  • Setting the expectations
  • Planning the Project
  • Mobilizing the team
  • Assessing the Project
  • Deciding to Act
  • Closing the Project


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