You came up with a good idea for a pressing customer’s need.
Now you can start investigating the best way to sell it to your customers by trial and error, reading all the possible know-how on complex sales marketing and management of innovation, or you can take the safer route of being supported by a go to market professional.
We have found that the best way to do it is through coaching.
In this way you focus on the idea and your customer and avoid to re-invent the wheel of marketing B2B.
It’s not only safer, it’s cheaper, faster and more fun.
Have you ever tried a diet without a dietician?
How healthy it was? How long did it take? Did you succeed?
Our 4 steps coaching program helps you adopt key best practices like: Lean Startup, Blue Ocean, TRIZ, SPIN selling, "Crossing the Chasm" to move your customer out of the status quo and embrace change.
Theory is not enough, 'cause execution is the only success factor you can control. But execution needs experience.This is why we flank you and your team from day one till your final destination.
We help innovate products, processes and commercial strategies in large international corporations, SMBs and startups since more than 20 years.
We have used the Roadmap to Market to help both SMBs and Startups. Among SMBs there are companies like SPIG Spa, Finder Pumps, bioMerieux and others, working in the aerospace sector, that we cannot quote for the strategic nature of our contribution. These companies have been able to enter new markets, increase their sales – expecially on aftermarket – and grow by M&A.
We also helped several startups like CAPCOST, MEDICSTUDIO, EnergyFog, Airsana to shape the business model and the on-line sales and communication and get market traction.
Unfortunately we do not always succeed. Innovating is a tough job ( 9 out of 10 of low innovative products and services fail to reach the market, and only 1% of all high innovative ones have a commercial success, according to well kept secret statistics).
We have learned that timing is essential, good ideas happens, business models can not work, funds are not the real problem and that execution is the only success factor we can control.
Our Roadmap to Market proved to be a valid tool to minimize errors and maximize chances.
Some of the SMBs we helped did not survive the test of the market, some of the startups discovered that the business model was not working. However, we think that at least we helped recognize the flaws of the idea early on, and avoid to sustain unnecessary investments that could not have changed the situation. Our Clients kept control over execution, and some of them have restarted in new directions.
We have found that being a lonely pioneer does not always work, so we encourage all innovators to join a local association.
You can find us at the gathering of InnoVits, an accelerator backed by Politecnico di Milano, or, if you are in Tuscany, you can join the sessions of the local incubator KATALIZE, that we helped to open in our hometown, Castelfiorentino.
If you are in Brisbane area, Australia, you can join the meetups organizaed by BigJump, a team of Lean Startup practitioners that have adopted our Blue Canvas model.
Our promotion "Work for credits - 1st project free" grants you up to 1 week free coaching, in person or on-line.
To apply to our promotion "Work for credits - 1st project free" just call us at the numbers below or drop us an emailApply
and you will get the pdf copy of our booklet "The Roadmap to Market", free - no obligations.