Life without Go to Market:


Build yours, start here:



Our Methodology

Start changing your
Business Model Canvas:

Canvas headache? We experience it too. Then we made a few changes and it became the starting point of our go to market methodology...

The Blue Canvas

Build your B2B sales funnel
with this 3 steps template

In one page, alla the steps to reach, engage and convince the right decision maker for your high-tech solution...

The B2B sales funnel

Stop wandering in the dark
get help for your market exploration

You do not need to reinvent the wheels of go to market: we connected the dots for you, so you can concentrate in growing your business...

Our services

Business Exploration®

At Business Exploration we are committed in helping Startups and SMBs get business traction:
find new clients and sell profitably.

This requires to have a clear and repeateble "Go to Market". When you have it, your business not only grows and scales. Investors see it as a better opportunity and the value of your company will be greater in the eyes of a buyer.

Building a Go to Market is a multidisciplinary effort that is trumped by the number of tools and methodologies in marketing and sales. You get easely lost in the making, with the high risk of missing key steps and wasting resources in an endless try & error.

You can try to solve this complexity alone, or you can ask the help of professionals. If you are in Milan or in Dubai (or are fine with on-line conferencing tools), you can join our next workshop:

The Roadmap to Market

In 8 days you will go through its 4 steps: Model - Market - Brand and Funnel and build a go to market that sells.

Just ping us to know more: +39 02 8719 8498

We bring order in your Go to Market

Build your B2B sales funnel
following this template:

Learn who are the right decision makers for your high-tech innovation, and how to reach them, with your products, services or game changing idea.

#B2Bsales #complexsales #B2Bfunnel

What to say and when to say it
to convince a Buyer?

Our sales Funnel must address buyer's decision process. Here you have a semplified map of the buyer's journey to guide your keywords selection.

#buyerspersona #buyingprocess

How to design the perfect
on-line sales funnel?

Outbound marketing is dead, but inbound marketing is here to stay. Discover how to intercept google browsers using the "sales carousel"

#inboundmarketing #digitalmarketing

How to bring new products to market:
ramp-up the adoptans curve

who are the decision makers of each phase of market penetration, and what offer to them? Get some glimpse on this article...

#adoptans #gotomarket #decisionmakers

Put your feet into the door
of New Clients and Old Clients

Learn how storytelling overcomes objections, and what to say when you first meet prospects or customers.

#storytelling #gettingtono #changestatusquo

How to decide the price
for your product or service

If your product or service has not a fixed tag price, new negotiation techniques can multiply your profits...

#pricing #negotiation #bargaining

Canvas headache?
Try the Blue Canvas.

We made some small changes to the Business Model Canvas. But people say they make easier get a business model that sells. Give it a try.

#businessmodelcanvas #businessprocesses

Define the MVP Features
like an Unicorn

We joined Blue Ocean Strategy to Lean Startup principles to get an MVP that opens new markets and beats competition.

#MVP #blueoceanstrategy #unicorn

Looking for the perfect
Product-Market fit?

Learn why Client's environment and Supplier's Approach are critical for the perfect product market fit.

#productmarketfit #jobtobedone

18 sure ways
to screw your startup

We already made these mistakes, now you can avoid them when launching a new business or planning your go to market

#leanstartup #failfast

18 Lessons Learned
of an industrial marketer

Also industrial marketeers shall confess their sins. Here are 18 lessons I learned first or second hand while designing go to market plans.

#lessonslearned #marketingconfessions

Are you missing something
in your Go to Market? Check it here

We strived to define the Minimum Deliverables of a healthy Go To Market plan. We found these 20..

#template #gotomarket #intangibleassets

Want to be remembered by your Clients? Choose a brand position

If you want to design a brand that sticks in the brain of your clients, follow theses positioning rules...

#positioning #brand #brandstrategy

The Roadmap to Market
a guide for marketing innovation

If you like our articles, you can find them also in our booklet "the Roadmap to Market", together with further 200+ key ideas

#roadmaptomarket #gotomarket #salesfunnel